Shortly before the acquisition of Big Red Group by KEURIG Dr Pepper, I joined the team to assist in the marketing strategies for XYIENCE [zi-ence] Energy (four SKUs in the top 20 of Zero Calorie Energy Drinks) and Hydrive Energy Water.

My main responsibility was to help ensure the execution of our 2018 marketing plans as well as develop our 2019 marketing strategy. This included everything from running social media platforms, executing regional and national events/sampling, in-store marketing, and cross-collaboration with various teams to launch marketing campaigns.